Guardian Unlimited | The Guardian | How to be cool (or which brands buy status)
Agent Provocateur has once again been voted amongst the UK's coolest brands. see BBC News
In great company with Ducati, Alexander McQueen, B&O and the Tate as the other 4 in the top 5.
The recent Kate Moss movie episodes - distributed on line - will have done it no harm at all.
Check its Alexa rating to get a sense of the traffic hitting the AP site.
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